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IMPORTANCE OF WEB HOSTING AND YOUR SEO RANKING
The hosting of your website plays a major role in SEO. Choosing the wrong
hosting company and package can have a negative impact on
your website. So the last thing you should do after having invested all that valuable time and money choosing your
domain name,
designing a website and preparing your
Search Engine Optimisation
( SEO ) strategy is too choose the wrong hosting company and jeopardising all that hard work. Do not skimp on the hosting!
Too many hosting choices
There are so many companies out there offering anything from cheap low budget hosting to secure high quality
web hosting, which only proves to make the decision even harder and
all the more confusing. Human nature more often that not makes us look for the cheapest price however doing so can sometimes lead to costly consequences.
Be warned!
HOW DO I CHOOSE RELIABLE HOSTING FOR MY WEBSITE?
Good question! With thousands of different hosting companies available today, all offering various options and prices, means you need to do your homework.
Many will attempt to dazzle you with fancy options and use jargon you may not fully understand. This can be daunting to the novice, so make sure you
understand exactly what their hosting packages involve, their location ie are the servers overseas? and of course, how easily can they be contacted.
Most of all, How good is their security?
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WHAT SHOULD I LOOK FOR WHEN CHOOSING A WEB HOSTING COMPANY?
There are a number of important key factors that you need to know when looking for the right hosting company for you website. The following tips outlined
below, can help you avoid the pitfalls.
- Have they won any awards
- How good is their security
- Does your website have it’s own IP address ( Unique ) or is it shared with other websites.
- What is their Uptime percentage? Look for at least 99.9%. Uptime is very important to the SEO process
- Do they own and control the servers on which your website is hosted? Or are the servers located overseas!
- How fast are their servers? Bandwidth etc
- How secure is their mail server. ( SPAM )
- Ftp is a Hackers paradise, so ask and understand what security measures they have in place to prevent hacking.
- Do a search on Google to see what others are saying about them.
If you are not sure then get someone who has a better understanding to give you a hand. Normally your web designer will be able to assist in this area.
HOW CAN CHEAP HOSTING AFFECT MY WEBSITE & SEO?
Apart from security, one of the most important pieces of information
you need to know when looking for a hosting company is their ‘Uptime’. ie How often do their servers crash causing your site to be offline.
( Unable to be viewed ). Google spiders are always scanning the web looking for new sites, data etc so if your website is continually offline ( Down ),
especially for long periods of time, then Google may very well decide to remove your site from the main index, jeopardising your SEO work.
FINAL COMMENTS
The cheaper web hosting with Cpanel or Plesk interfaces can often provide real value for money to the average user, or for those just starting out and are on a
tight budget. However any business who relies on their website to sell their product online, should really look at paying that little bit more for peace of
mind and security. Paying that little bit more now could end up saying you a lot more down the track!
SECURE WEB HOSTING AND HOW CHEAP HOSTING CAN AFFECT YOUR WEBSITES GOOGLE PAGE RANK
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